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Smileys keep food safety high in Denmark


The smiley-scheme is highly popular among Danish consumers and the food enterprises. Smileys have proved effective in raising food safety.

The Danes have seen smileys on inspection reports, in all their retail food enterprises since 2001. The four different smileys signal how well the enterprise does comply with food regulations.

In 2008 the elite-smiley was introduced. Enterprises with the best inspection records are now using this in their marketing.

The smileys appear at the top of the food inspection reports. The reports must be displayed for consumers to read, before deciding to enter a shop or a restaurant. The reports must also be placed easy to find on the enterprises own homepages. All reports for the last four inspections, are available at

Smileys keep food safety high in Denmark